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Guides for brands
Practical guides for homelab, NAS, smart home and networking brands on sponsoring YouTube tutorials. Every number is sourced.
Influencer marketing for hardware brands: homelab, NAS and smart home
Why the format is a tutorial and not a review, how to judge a channel when subscriber count misleads, what a hardware brief has to lock, and what to measure at 90 days.
In-house outreach versus a managed sponsorship
The per-creator work in full, when going direct is the right call, what changes at three creators, and the questions worth asking any agency.
How hardware brands should sponsor YouTube tutorials
How to choose creators, what their price is based on, what to tell them, the ad label rules, and how to measure results.
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